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The Secret Of Cost Per Wear (CPW)

September 7th, 2023

In a world filled with fast-fashion trends and fleeting fads, the concept of Cost Per Wear (CPW) offers not only a smarter way to shop but also a sustainable approach to curating your wardrobe. CPW isn’t just about the upfront price tag; it’s about understanding the long-term value of your purchases. So, let’s delve into the magic of Cost Per Wear and uncover how it can transform your fashion choices, saving both your style and your wallet.

At its core, CPW revolves around a straightforward idea: the value of an item is intricately tied to how often you use it. Calculating CPW isn’t rocket science; it’s a basic equation. Simply, look at the purchase price of an item, and then divide this sum by the total number of times the item is worn.

CPW Equation:
CPW = Purchase Price / Total Wears

Imagine someone with three closets filled with clothes, facing a common dilemma. They own 43 seemingly indistinguishable black blazers but find themselves consistently reaching for just one. This favoured blazer checks all the boxes: the perfect shade, impeccable fit, and timeless appeal. The only drawback? Its price tag, a substantial $600, raising financial concerns.

A quick calculation reveals that the other 42 blazers, each averaging around $150, amount to a staggering $6,300 in total. Despite having a multitude of options, this individual primarily wears a single blazer, often daily and sometimes multiple times.

Now, let’s consider the concept of Cost Per Wear (CPW). Crunching the numbers uncovers valuable insights. Each wear of the cherished blazer costs around $8.50, a reasonable expense given its quality and longevity. In contrast, those ‘good enough’ blazers with a $150 CPW prove to be expensive and underwhelming.

While the idea of investing more upfront might seem daunting, the CPW perspective paints a broader picture. Higher quality pieces, despite their initial cost, ultimately prove to be more cost-effective over time.

Furthermore, CPW becomes a sustainable fashion ally. The fashion industry’s environmental impact has increasingly come under scrutiny. The overconsumption of cheap, poorly made garments leads to excessive waste and contributes to various environmental issues. By adopting a CPW perspective, you naturally move away from disposable fashion and invest in pieces that can withstand the test of time. This shift reduces your carbon footprint but also durable, sustainable options.

So, the next time you stand at the crossroads of a fashion purchase – be it in a store or online – pause for a moment. Channel your inner mathematician and calculate the CPW. Your bank account will thank you, and so will the environment.

So, why wait? It’s time to invest in that jacket or bag you’ve always wanted and make it a part of your own unique fashion narrative.

Brigid Davey