Experiences not things: why aren’t Gen Y ‘adulting’ at 25?

July 28th, 2016

Some say Gen Y can’t adult.

Others say they’re self-absorbed, tech-reliant idiots who ride the wave of their parents’ hard work (yikes, harsh).

But the actual truth is that they’re the most influential, powerful, transnational consumer market in history – and growing.

As young people start earning their own money and making big life decisions (in case you were wondering, yes, extra guac is always a good idea), they’re changing the economy as we know it in a big way.

Spending more, doing more, living more: Gen Y lifestyle choices are driven by their aspirational values.

Home sweet home

Despite the fact that they’ll most likely face pressure from their parents (and society) to:

  • Go to uni
  • Get a job
  • Save up
  • Buy a house
  • Settle down with a significant other
  • Pop out 2.3 children, and
  • Adopt a puppy…

They’re actually:

  • Traveling straight after school
  • Studying something that probably wasn’t around 20 (or even 10) years ago
  • Changing jobs at least 12 times before they turn 30
  • Moving interstate or internationally
  • Having kids later in life
  • Being pickier about who they settle down with, and
  • Quite frankly, a golden retriever just doesn’t fit into that plan.

The reality is that they’re spending their disposable income (and believe us, there’s a lot of it) on life experiences, travel and yes, occasionally, extra guacamole on their Mexican takeaway.

A common theme is exploring in your 20s and 30s (while you’re able-bodied), then settling into a settled routine.

So moral of the story is this: don’t feel bad if you don’t have a mortgage or a stack of cash saved up for retirement. Why wait till you’re over 50 to experience the good life?


Where we got our info:





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